Entries Tagged 'Real Estate News' ↓

RealEstateAgentProfiles.com is a human-edited real estate agent directory specifically designed to add long-term SEO value for submitted real estate agent websites. Each Enhanced agent listing gets its own static presentation page which can be easily updated and expanded over time. Our unique listing structure provides benefits you won’t find in other directories, making it an indispensable tool for online real estate marketing.

RealEstateAgentProfiles.com is a place where users can easily find real estate agents in thier area, and a place where real estate professionals can drive leads.

All basic listings are FREE, and Enhanced Profiles are at an introductory price of only $9! Submit your profile today!

It’s a large real estate agency, and the company depends on a steady stream of leads. The website is classy, with delightful graphic elements and layout. There is well-written copy, designed to both entice the reader and search engine spiders. The website was obviously done by a professional and probably cost a bit of money.

Only the website missing something — an easily found address and phone number!

While researching realtor websites a few months, we came across a suprisingly large number of real estate websites where the contact information was buried. Some websites put their contact information on a Contact or About Us page. Even worse, a few had their contact information enbedded in an image. Search engines don’t read text in images. Users can’t copy and paste from an image if they want to copy your address to, say, a mapping program.

It’s like putting a sign above your office building and forgetting to unlock the door.

Don’t bury your most important information. Contact information should be in the footer of every page and preferably higher on the website’s home page. Each individual listing should have associated contact information. Real estate is one of the few types of websites where an interested customer is actually likely to pick up a phone and call rather than email you.

Sometimes, with everything that goes into creating and marketing a website, the simplest things are left behind. Don’t let it happen to you!

Brought to you by RealEstateAgentProfiles.com and RealtyFeedSearch.com - helping real estate agents improve their search engine marketing.

This article may be republished without changing the content and the bio box.

For those real estate companies who have already posted their RSS feed to realtyfeedsearch.com and created profiles on realestateagentprofiles.com, there is another deep-link directory that you may be interested in …



DeepLinkIt.com is a human-edited directory allowing users to create individual, business and company profiles to enhance social media marketing and online reputation management. DeepLinkIt allows users to create an information portal that compliments and reinforces their online presence. A profile acts as a hub for a user’s social networking and search engine reputation efforts.



A DeepLinkIt profile is optimized to appear when Internet users search for a company or organization’s name. For more details, visit http://www.deeplinkit.com

RealtyFeedSearch.com announces  a new Sponsor Link program.

Benefits include:

1. A direct link and full web site description on our front page under the "Sponsors" section.
2. RealtyFeedSearch.com ranks high in Google, Yahoo, MSN, etc.
3. RealtyFeedSearch.com is indexed about every 48 hours by the major search engines, including Google, MSN, Yahoo!, AOL, AltaVista, and others.
   

Cost: Only $19 a month for the first three sponsors!



Visit http://www.realtyfeedsearch.com/advertise.html for details.

RSS, Newsletter, Blog, Website…with so many places you can publish your web content to, how do you choose; especially when articles and time to publish them is limited. Besides, why should you publish your content in so many different formats? If you’ve been doing business online for any amount of time you know that building a list is integral to success. Regular website content brings search engine robots back. So do blogs. Blogs also help build your expert status and RSS is the new way for people to subscribe to your content without giving out their email address – among other things.



Ok, so you know it’s all good and they will help build your business, but how can you do several or all without piling more work on your already full to do list? It’s really quite simple. Make your content work harder and milk it for all it’s worth.



Instead of publishing your newsletter entirely by email, publish it to a content management system or blog that will automatically create an RSS feed each time you update it. Your next step is to put that RSS feed into your mailing list manager* create a signup box as you would a regular newsletter and put it on your website or blog in a prominent area together with the RSS feed. It, probably won’t take more than a few minutes if you already have everything at hand.



From now on, people can choose to subscribe to your newsletter by RSS or email and every time you publish the newsletter to your website or blog, RSS subscribers will see that you have new content and people who opt-in for email will receive an email notice. To top it all off, the content is also archived online permanently and all you did was type and publish one time.



You know the amazing part is, that’s not all. You can syndicate your newsletter for more exposure. Contact a few webmasters and ask them if they’d like free, automatically updating content on their websites. Create the codes for them so it’s super easy for them to add you. When they do, the next time you publish your newsletter, their website gets updated immediately. If anyone wants to read more of your content, they would be brought to your site.



RSS is truly an exciting technology. Not only does it open many doors for you to share your content, it can also help you work smarter by cutting down your work as you read above. There’s no reason why you shouldn’t have an RSS feed today and if you already have one, it’s time you should milk your RSS feed for all it’s worth.



*Note: Not all mailing list managers can take your RSS feed and convert it into email updates.



Lynette Chandler helps marketers make the most of technology in their marketing. She most of technology in their marketing. She shares what technologies, why and how to apply them in her newsletter. Get a hold of this valuable marketing technology information at www.TechBasedMarketing.com

RSS has taken the world by storm. Why? Because it’s an ultra-easy, inexpensive way your business can talk to the world – and for the world talk back to your business. The key word in RSS is syndication – the distribution of information. You don’t need to attract people to your Web site any more: when you implement RSS on your Web site, your site’s changes plus any other information you want to distribute goes to your subscribers automatically.

Google launched a new blog search engine (http://blogsearch.google.com ) in the fall of 2005. And, Microsoft has announced that XML and RSS will be heavily integrated into the newWindows operating system, Microsoft Vista, and the new version of Microsoft Office, both due out in 2006.

Since RSS will be a part of Windows Vista and the new MS Office, user adoption will follow at a much quicker rate than would normally be seen with an emerging technology. In fact, this takes RSS into the mainstream and RSS and XML will become comfortable and familiar to everyone.

Businesses particularly benefit from user adoption of RSS. When you develop your own RSS feeds, with your own content, you increase your visibility online, because any content which is updated regularly gets the attention of the Web’s search engines. With greater visibility, you can attract a greater number of visitors. You can also attract a variety of visitors – people which you previous had no way of attracting to your site.

And, you increase your brand’s awareness when you publish an RSS feed. Once you publish an RSS feed, you give others the opportunity to syndicate your material if they find it useful for their visitors. With other people distributing your content, you increase your brand’s awareness. The more relevant and interesting your content is, the greater the likelihood that it will be syndicated.

To increase brand awareness, ensure that at least some of your RSS content is focused on news, and information valuable to your audience (rather than blatant marketing), and even to your competitors, because it increases the syndication-value of your feeds.

You increase the ability to maintain and enhance your search engine rankings. Your search engine positioning will be enhanced if you put keyword-targeted feeds on your site. In addition to developing your own RSS feeds, you can incorporate others’ feeds into your own site. This new information, which is constantly updated, helps you to not only maintain your search engine ranking, but also to raise it.

Consider RSS as a must have addition to your site. Don’t underestimate the value and convenience an RSS feed will offer you and your customers.

There are a variety of blog platforms available, but businesses need a professional platform that is stable and convenient and support multiple authors.

Robyn Tippins writes on PR and Marketing at http://sleepyblogger.com

Article Source: http://EzineArticles.com/?expert=Robyn_Tippins

By Michelle McClory



RSS content syndication is a relatively new member of the internet marketing family of campaign options.  And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.



It seems like it shouldn’t matter to the search engines – the way you choose to market your website.  But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc.  With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).



RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines.  They are appearing on internet-enabled cell phones, PDA and other mobile devices.  The reason this is possible is the simple XML format used to produce the RSS feed.  By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the “non-traditional” web browsers installed on these mobile devices.



Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term “many doors.”  The many doors approach means that you are providing several different headlines for the SAME article!  If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.



So, you can see that while some level of time investment will be required… you will no longer need to generate huge numbers of SEO content in order to “trick” the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.



You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing.  Why?



The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking.  If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.



How often will I need to update? That is a question frequently asked by those new to the world of RSS marketing.  It really depends on a few things. If you are publishing content about developments in the stock market, your readers may expect hourly updates. However, if you are publishing content on the week’s hottest new movies you could probably publish once a week and keep your readers happy.  Of course, if you are syndicating RSS content about new books written on the topic of antique shoe stretches you may only need to publish content annually.  This also points out another thought to consider.



If your content is so specific that it applies only to a limited group of people, then either RSS content syndication is not the right marketing technique for your web site or you need to expand your content offerings.  If you find your website traffic lacking, why not try expanding your content to include a broader audience?



When you publish content on your website that you want your visitors to see, but you also want to make that same content available to others interested in the same subject area, RSS feed services provide a great and inexpensive way to expand your readership!



There are actually new search engines (Example, Feedster) that are in place with the purpose of allowing people to search for syndicated content that can be placed on their RSS feeds in order to provide a service to their web site visitors.  Because there is such a service, there must be a need for this type of content!  Therefore, listing your syndicated content with sites like Feedster will enable other web site owners seeking your information to find it.



Here is a short overview of what you need to do in order to get your content out there for RSS syndication:



First, you will need to compile a list of the content articles provided on your website with their headlines, URL and description. From this list, you will need to create a simple XML file (RSS format).



Second, you submit the XML file to services that make RSS syndicated content available for other users.



Third, you wait for approval of your RSS feed from each of the services.



Fourth, after you are accepted by a site you need to find out how often they will update their system with your latest XML RSS feed. You then need to ensure that you are updating your information at the appropriate time!



Finally, you need to sit back and enjoy the fruits of your labor!  This is when you will begin to see increased traffic and sales to your site.



Michelle McClory is an online marketing expert with 5 years of experience who is proud to be a member of the eByro team.  If you would like to explore more Internet Marketing techniques visit eByro - the Vertical Portal for Internet Entrepreneurs

SUNNYVALE, Calif. - Looking to gain another edge on its rivals, Internet powerhouse Yahoo Inc. on Wednesday will begin testing a new e-mail folder designed to make it easier for people to track the latest information posted on their favorite Web sites.

The free feature relies on Really Simple Syndication, an increasingly popular technology that can compile content from a wide array of Web sites catering to a user’s personal tastes.



More …

Microsoft plans to use the Firefox browser’s Really Simple Syndication (RSS) icon in the next version of its Internet Explorer browser, according to the company’s Internet Explorer team blog.

By Jeremiah Patton



RSS or Really Simple Syndication or Rich Site Summary is the latest information management tool that is gradually earning popularity among web users and website owners. With RSS technology, it is possible to get the latest postings from your favorite websites. But clicking on the RSS or XML button in a homepage is not enough to give you the service you need. An RSS feed or code displayed in the pop-up screen if not on the main page is composed of symbols and words that would only make sense to advanced RSS users and computer programmers and software enthusiasts. Another software tool called an RSS aggregator or reader is needed.



An aggregator works by scanning the worldwide web with latest postings based on the RSS code (containing the website’s URL) provided or added by the user. When it finds a new posting, news, or update, it will publish the RSS feed on your home page containing the title of the posting, which also serves as a clickable link to the website source. This RSS feed may or may not contain the whole article, a summary, and photos, depending on what RSS aggregator you are using.



Aggregators come in two types: the downloadable program or desktop-type and the online or web-based type. The desktop aggregator usually charges a certain amount for its services; this would include regular updating in the form of upgrades or patches to the original version. This type of RSS reader allows more customization of RSS feeds as well as page format or design over its on-line counterparts. But of course, price can be a drawback.



On-line or web-based aggregators are free of charge. All you need to do is register an account with them then you can start enjoying their services. Depending on the “brand” of the aggregator, customization is more limited. Some even do not allow you to customize at all.



Product and service advertisers are realizing the potential of RSS aggregators in internet marketing. In fact, several submit RSS codes to several popular web-based aggregators to reach the growing technophile and internet-based market. My Yahoo has been instrumental in popularizing RSS technology to both users and website owners and advertisers.



At present, there are many aggregators to choose from and newer versions of the same aggregator are constantly developed by its programmers.



Below are some of these desktop and online aggregators:


Desktop Aggregators



1. AmphetaDesk



Advantages:



-free



-supports Linux, Mac, and Windows



-easy addition of RSS feeds



Disadvantages:



-not maximized use of screen display



-few options for customizing



2. FeedDemon



Advantages:



-user friendly



-free trial version



-contains prepared popular feeds



-allows filtering of RSS feeds



-configurable “watch list” to manage junk RSS feeds



-search channel feature that incorporates other RSS services e.g. Feedster



-allows feed storage for future use



-tabbed browsers for channel navigation



-built-in podcast receiver



Disadvantages:



-supports only Internet Explorer (embedded)



-paid software (`$29.95)



Online Aggregators



1. Bloglines



Advantages:



-all major browsers supported (e.g. Netscape Navigator, Internet Explorer, Firefox)



-user-friendly especially for beginners



-free, web-based aggregator



-easy registration



-no advertisements



-contains its own directory of RSS feeds of thousands of websites



-personal email account for subscribing to newsletter emails (optional)



-allows privacy adjustments for personal blogs



-allows saved searches



-mobile version available



-10 languages supported



-Additional add-on tools for automated blogrolls and subscription buttons



2. NewsGator



Advantages:



-free (consumer-standard version)



-provides personalized news channel



-allows translation of RSS articles into email format



-synchronization of feeds in several devices possible



-browse and search feed capabilities save time on surfing



-allows keyword filtering



-blog headlines



-button-click automatic subscription to news feeds



Disadvantage:



-Outlook-based thus limited to Windows



3. My Yahoo



Advantages:



-Free web-based aggregator



-user-friendly



-customizable home page design



-button-click subscription to RSS feeds



-built-in directory and search tool for feeds



-wide variety of feeds e.g. news (science, technology, local), weather



-connects to all Yahoo features and services



Disadvantage



-banner advertisements



There are also lightweight RSS aggregator extensions which are actually plug-ins to existing internet browsers. An example of which is Sage aggregator.



Advantages:



-free of charge



-beginner-friendly



-reeds both RSS and Atom feeds



-allows feed discovery



-can be assimilated to Firefox bookmark (storage and live)



-allows OPML feed lists imports and exports



-customizable style sheets



-supports a wide range of locales e.g. Catalan, Italian, Japanese, Spanish, Korean, Polish, Slovenian, etc.



-easy installation



Disadvantages:



-good for about 12 RSS feeds



-limited use to Mozilla-Firefox and Mozilla-Firefox supported browsers



RSS developers promise better features in future versions of their aggregators. Microsoft is planning to include a built-in aggregator in their next Windows version. These developments are definitely something to look forward to by all internet aficionados.



Jeremiah Patton is a current user of rss. Jeremiah Patton uses rss for his legitimate work from home business opportunities website at http://www.2ndincome4u.com to keep visitors updated on current events and news.



Article Source: http://EzineArticles.com/?expert=Jeremiah_Patton